Top App Monetization Strategies

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After launching an awesome Mobile App and connecting with your customers, you may be wondering what else you can do with your App. The answer is of course that you can use your App to make money. But how? Let's take a look at some great app monetization strategies.

In-App Purchases

A great tactic of getting customers to buy from the App is In-App Purchasing. The user downloads the App for free but is given the option of making purchases while using the App. Items purchased in this method are bought and used within the App. But with this method of monetization, you have to ensure that the In-App purchases are adding value for the customer and that the customers will return for more purchasing in the future.

In-App Advertising

In-App ads appear on the screen while the App is being used. The objective of placing ads in the App is to engage the user. The final aim is of course to sell your product, but the first step is to get the user to be interested enough to click on the ad and see what you’re offering. Another thing to watch out for is that you don’t annoy the user with your ad instead of generating interest in your product.

Freemiums

A good way to tempt consumers to purchase a paid version of your App is to offer them a free version first and then ask them to upgrade to the paid one to access premium features. The benefit of this monetization strategy is that the customers get to use the App first before deciding to get the paid version.

Pay-Per-Download

This method is pretty simple. The user pays once when downloading the App. This strategy can, however, backfire because, in the era of free Apps, it may be difficult to convince users to pay for an App that they haven’t ever tried before.

White Labeling

If you create an amazing app and acquire many users with a free model, you can authorize your code to new developers and earn through it without disturbing the experience for existing users. You can bring value to other developers by assisting them in saving the time and struggle of developing code for your already-functioning app.

Subscription

The App download is free but the user can access only a certain volume of content before being urged to sign up with a paid subscription. Subscriptions work like a free trial. But the tricky part here is to keep adding content that is new and useful for the consumers so that they don’t lose interest.

Now that you know some awesome ways to make money from your app, go ahead and try them out to see which one works best for your business.

Benefits of Mobile Apps For Small Businesses.

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As a small business owner, you probably think that your website and social media accounts are sufficient to establish your identity and drive sales. However, this viewpoint has been proven wrong by the experience of many small business entrepreneurs who have invested in getting a mobile app developed for their enterprise. So, how exactly can a small business benefit from a mobile app? Let’s take a look.

Increased Awareness & Recognition

A mobile app makes potential customers aware of your business when they see it on their mobile app store. Research shows that most people nowadays prefer to search and shop for stuff on their mobiles, not their computers. A mobile app gives your small business an edge over others since customers can easily access and purchase your goods with a few clicks on their smartphone app. Additionally, when users come across your mobile app and see positive customer reviews, they are more likely to download your app and use it as well.

Improved Customer Engagement

A mobile app lets you engage with your customers more often and in an easier manner. You can send notifications of new promotions and deals directly to users’ mobile screens via your mobile app. Doing so also lets customers avail your offerings in real-time and with convenience. Reminders of your discounts and sales offering also help build customer loyalty. Moreover, chances are that your customers may share your mobile app with those in their social circle as well. So that is a win-win situation for you.

Moreover, your customers can also leave you feedback, reviews, and comments by using your mobile app. Nothing boosts customer loyalty more than the feeling of being heard by their goods’ provider.

Provides Business Analytics

A mobile app facilitates the gathering of data such as downloads, user engagement and response, and best-selling products. It can also help you attain valuable information such as the demographics and shopping patterns of your customers. You are able to collect info like the preferred shopping time of a segment of customers such as housewives or teenagers, and their preferred products and deals. A mobile app can also tell you if your sales promotion was successful in a particular area or not. Such data will assist you in understanding market demand and improving your marketing strategies and offerings to suit the needs of various market segments.

With all these benefits of a mobile app for your small business, what are you waiting for? Get a mobile app for your business and watch it thrive like never before.

 

What do Managed Services include?

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Most in-house IT departments these days juggle numerous tasks simultaneously, which are all important and urgent. Dealing with routine work such as storage and technical support along with handling strategic responsibilities can be a daunting job. That is why many businesses are opting for a managed services provider (MSP) to meet their IT needs. Doing so enables their in-house IT team to focus on strategic tasks by handing over operational tasks to a third party. Another benefit of employing a managed services provider for a business is the saved cost of staff training, equipment, and new recruits. Instead, you are just presented with a monthly bill by your services provider. It also results in predictable monthly IT costs for your business with little to no variation.

If you have just come across the term ‘managed services’ and are wondering what it includes, let’s take a look at what’s it’s all about.

Networks & Infrastructure

Third party service providers can manage your business network and infrastructure in a couple of ways. One method that they can use is performing maintenance and backups remotely by maintaining virtual servers. Another method is to retain or rent servers in their personal data centers for your business network and infrastructure. Ultimately, the size of your organization and the amount of data that needs to be stored determine which option works.

One of the major benefits of such an arrangement is that it reduces the charges associated with the possession and operation of a data center. As an alternative, you just employ an MSP and work out a service level agreement. Managed storage backup, managed hosting, LANs, and WANs, are all included in this kind of service.

Security

This means outsourcing the cybersecurity model of your business to a third party. It usually includes an antivirus, security reporting, system monitoring, etc. Most of these solutions are installed and monitored remotely, however, some providers also set up a physical fixture in your systems.

Communication Services

Managed communication refers to the merging of the various forms of corporate communication into a single service. Also known as unified communication, it integrates email, chat, voice, video, etc. so that your employees can communicate easily. It eliminates the need to log on to several applications, instead combining various communication forms on one IP network. This could also refer to utilizing a managed call center.

Software as a Service (SaaS)

With this managed service, a provider offers applications using the cloud and serves as the intermediary between business and developer. The company may be able to go through the software developer but going via the service provider is beneficial. The benefit of having software as a managed service is getting the latest updates with no additional charges. Additionally, your business also gets a customer service experience that is tailored to its individual requirements. It is possible that the service provider also happens to be the SaaS provider in some instances. Alternatively, the service resells the software and helps with its installation and integration into a company’s systems.

Support Services

Support services happen to be one of the commonly managed services nowadays. They include helpdesk tasks such as support tickets for IT problems and troubleshooting requirements. The managed services provider caters to daily IT issues including software updates and password reset when providing support services. These services include most devices like mobiles, tablets, printers, etc. A few also offer hands-on support, if required.

Data Analytics

When data analytics is handed to them, service providers assist clients in applying efficient business practices by recording, observing and studying data. This is the new trend in business intelligence that is enabling clients to achieve their targets. It is a useful way for businesses to get their operations looked at by fresh eyes and get innovative solutions.

Print Services

With managed print services, providers are able to remotely monitor, update, and manage the document management infrastructure of your business. It is often required for organizations having intricate file management requirements. It eases the burden of sorting out document management problems from your in-house IT department.

Wireless and Mobile Computing

This managed service offers a wireless facility to your organization while eliminating the hassle of charges and implementation within the company. In addition, a company can use this service to set up internal networks. It goes a long way in saving time and cost of an organization in setting up wireless networks.

 In conclusion, every organization needs IT for its daily tasks as well as IT support to ensure smooth operations. Fortunately, it is easy to find a managed services provider nowadays as they are many operating in the market currently.

So, if your business is struggling with IT issues ranging from troubleshooting to performance drops, you should consider getting managed services. There are various options for you to choose from, and they happen to be quite flexible and affordable.